To be the most well-respected company leading the world’s linen industry
To listen with respect to and satisfy the demands of our customers, and earn their respect
To care for and help our staff and have their respect
To unite on one front and strive for the industry’s development, win our peers’ respect
To carry and to fulfill our societal responsibilities and win society’s respect
To commit to the creation of linen culture & living on a global scale
To have a concentrated production capacity, explore new markets, making linen products and services an enjoyable and quality living choice to everyone
To provide a diverse yet equally high-quality service to people of various regional, ethnic and cultural backgrounds.
To continue innovating and opening up, connecting the globally interactive linen circle and propelling it forward
To prioritise environmental protection, to always care about and improve the sustainability of the global linen industry
OUR ETHOS IN ADMINISTRATION
Always be in pursuit of greater excellence
Remain true to our original aspiration and move forward boldly, holding on to the craftsman spirit of constantly perfecting our skills
Do the solid work with an individual-oriented concept, absorbing talents from all over the world
Pursue the longevity of our enterprise with strong fundamentals, establishing a refined brand and standing firm to find our foothold in this new age
OUR BELIEF
Audaciously exploring, Honestly dealing, Mutually benefiting, Win-win oriented
Positivity, responsibility, progressiveness, creativity
Benevolent to all nations and households
Enjoying work and be aspiring
Be capable and promising
Be broad-minded, have a meaningful life.
The company is guided by the belief of “audaciously exploring, honestly dealing, mutually benefiting, win-win cooperating”, with incomparable self-confidence and verve, with more focus on product quality and market adaptability, we continuously try to develop more products, to excel and to surpass ourselves. It is the belief of every Profitex member that each one of us is capable of driving big changes.
